Creative Flair : Jenny Lee | InBetween the Curls

Flair |fler| 1. A special or instinctive aptitude or ability for doing something well.

Happy Friday Everyone! For today's Flair we have a very talented chick with a lot to say through her work. For those of you who have been following Creative Flair you can start to see a trend of how much I love lettering designers/illustrators - it's a true art what they do, but I'll let Jenny tell you all about it ;-) 

In a few sentences describe yourself and what you do.

I draw letters that share a positive and sensible message.

How did you first get into design + lettering. What’s your favorite part about it?

I always enjoyed letters and type, but didn’t really know it was a thing. Obviously, lettering has had quite the resurgence the past few years. Because of the increasing exposure in the design world, I started drawing letters more. I realized it was okay for lettering to be on its own and not just part of a greater thing.

My favorite part of it is the ability to spread a message. Lettering is literally spreading a message to others in an art form that amplifies the meaning.

Creative Flair : Jenny Lee | InBetween the Curls

Do you have any creative heroes that you admire & have inspired you? Who & How?

I have lots of creative heroes. I find my creative heroes kind of fall in two categories: those technically good and those whose voice I love. I’m really inspired by folks like Jessica Hische (who isn’t? her work ethic is incredible), Simon Walker, Jon Contino, and more.

What really inspires me is people who make things with what they have in very ordinary circumstances. When people don’t have fancy resources and just use what’s around them to get the job done in a creative way - anything from a yard sale sign to a diner’s menu description.

Also, Jack White is a huge inspiration. Not only does he care about the work he creates, but also the craft and history that goes in behind it. It’s been awesome to live in Nashville where his record store Third Man Records is located. What a treat to walk into a world that is built on curiosity, creativity, and genius. I think he’s one of the greatest examples today of having creative control of what you’re producing and basically creating your own world.

Creative Flair : Jenny Lee | InBetween the Curls

What inspires your lettering designs? What is your process?

Each piece is based off of some aspect of my life - whether it’s something I’ve overheard in a conversation or an idea I can’t get off my mind.

My process is pretty basic. I sketch like a crazy person to get a rough idea of the composition. When I get the idea down, I start refining it by moving to tracing paper. I use an obscene amount of tracing paper while getting the design where it needs to be. When I get the letters where I want them, I transfer it to my sketchbook or other paper and then ink it. I keep my tools pretty basic. If I have my Micron pens and Sharpie, I’m good to go.

Creative Flair : Jenny Lee | InBetween the Curls
Creative Flair : Jenny Lee | InBetween the Curls

What is your favorite piece of work you have done and why?

Lately, I was really needing to go on some type of adventure. I ended up taking a 45-hour train ride to Utah, and then explored that amazing state for a couple of days. I did a piece “Get Lost” that summed up my goal for the trip. I love having a souvenir of that moment.

Do you have a dream/goal that you wish to aspire?

Oh, I have lots of goals. Probably too many. My current short-term one is getting ready for a big craft show in Nashville this holiday season. I’m currently in the middle of screen printing and getting products ready.

Creative Flair : Jenny Lee | InBetween the Curls
Creative Flair : Jenny Lee | InBetween the Curls

Any advice for those wanting to tackle hand-lettering design?

Just start. You don’t have to have an end goal in mind. If it’s something you enjoy doing, just do it. Scrolling through other people’s work won’t ever make a difference in your work if you just don’t begin making a lot of work of your own.

Creative Flair : Jenny Lee | InBetween the Curls

If you could live and work anywhere in the world, where would you go and why?

That would depend on what I was working on. My environment I want depends on what I want to accomplish. I keep a few places that I’ve been to in mind if I ever need to run away and work on something - an island in Greece, Ireland, New York City, Utah, or a loft studio I saw in the south of France that was so quaint. To be honest, I probably would find a new place instead of going back to an old one.

Early bird or night owl?

Naturally, night owl. However, I’m really working on getting an early start each day. It’s a different type of productivity in the early morning. I recommend trying it.

Creative Flair : Jenny Lee | InBetween the Curls

  Thank you so much for sharing Jenny!


You can follow more of Jennys' creative flair below

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