I've decided to share more of my process on the blog today, and it begins with the art of the moodboard. This has got to be one of my favorite parts when I start designing; apart from looking at pretty pictures for hours at a time, there's this AHA moment that gets me giddy with excitement when the right blend of imagery comes together so eloquently. 

On that note, this moodboard was put together for a special someone who started their own homemade soap business. The moodboard reflects all of her organic ingredients, but the main ingredient is her love for making it. She puts in a pinch of affection for each soap bar she produces and that's something I definitely want to bring into the design. We're pretty early on in the stages of this brand design, but I can't wait to build this one out and share with everyone - stay tuned!  


[lemons | soap | feather | logo | mountains]