This branding palette belongs to a visualized florist full of passion, tradition, and elegance residing in the South of Spain. Designing for this brand definitely hit a soft spot whenever I think about my hometown :) Plus, I have a slight obsession with sunflowers and the opportunity to use them filled me with a ridiculous amount of excitement. 

I'm currently in the fine tuning stage of all of the brand elements, so I thought I'd share a sneak peek on how the identity is unfolding. I know I must say this a lot, but this is turning out to be one of my favorite pieces. Everything I love mixed into one big pot of design goodness :-D 

P.S. If you missed out a few weeks ago, you can check out the moodboard here.