Flair |fler| 1. A special or instinctive aptitude or ability for doing something well.

I happily bumped into Sarah's blog a few months ago and discovered her beautiful editorial designs, which immediately got me hooked on her work. Everyone knows I'm a sucker for editorials, books, and anything print related really, so you can see my satisfaction in discovering her :D

In a few sentences describe yourself and what you do. 

Hi, I'm Sarah, a 27 year old Designer and Art Director from Germany. Since 2012 I help creative business owners to find their brand's voice and to create a unique branding and website tailored to their needs. Besides designing for my clients; I currently love to enjoy the summer evenings on our balcony and to plan our next travels. We'll be heading to Rome, the Abruzzi, and Venice in August which I'm pretty excited about! I also really like baking cupcakes and drinking tea. A lot of tea.


How did you first get into design and what’s your favorite part about it? 

Even as a child I always wanted to do something with art. I loved to craft, paint and draw. I really don't want to know how many hours my mum had to spend in art supply stores with me because of that! When I was getting older I knew that I had to have a job where creating things and being creative played a major role. So I did some research and found out about a bachelor degree course called communications design. And that was it! I didn't want to hear about anything else. I loved the aspect of design always following a need and function. As a designer you usually have a direct client which is different from being an artist, and the client always has a certain problem that you need to explore and solve; I find that to be one of the most interesting parts of being a designer.

Do you have any creative heroes that you admire & have inspired you? Who & How?

Yes, quite a few. My first creative hero was Jessica Walsh, I think. She shows a lot of freedom and confidence in her work. No project seems to be too big or intimidating to her, she is simply doing it. Another designer I find very inspiring is Roanne Adams. Her studio RoAndCo focuses a lot in fashion and lifestyle related clients which I'm very interested in. And last but not least: Lotta Nieminen. I just love each and every piece of work she designs.


What is your favo­rite piece of work you have done and why? 

This is a very hard question. Right now it's probably the Bus Journal. It is a self-initiated publication about discovering everyday city life by public bus. For each issue different writers, artists, photographers and other creatives will be asked to take the bus in a certain city to observe the daily life there. (At least this is the plan, I haven't found a publisher yet.) The first issue combines my written diary entries with photography and is focusing on Istanbul, where I spent one semester abroad. I think I love this project so much because it's a personal and intimate one. These are the kind of projects you invest in a whole lot of blood, sweat and tears, which makes them so special.


What made you decide to start your own design studio? Is it everything you imagined? 

It actually came very naturally. During my studies I started to collaborate with the multidisciplinary Studio Superquadra. We were a small group of students coming from the fields of architecture, interior design and graphic design. We worked on a lot of self-initiated projects that didn't bring in any money, but also our first commissioned projects. After graduating, I continued working as a freelancer and founded my own creative studio specializing in Branding, Editorial and Website Design. There was also a time when I thought I needed to work at an agency, simply because this is what recent graduates usually do, but during the application process and after my first interviews I realized that this wasn't what I really wanted. I love having the freedom to create and evolve my own process. Plus, it's great to choose the projects I like to work on! 

Apart from running your design studio, you also have a lovely blog. What’s the best part about blogging? Has it contributed to your success? 

I started my blog in April, so I'm still very new to it. I created it to have a place where I can share what inspires me and to discuss it with like-minded people. For example, I have a column where I introduce my favorite typefaces and explain why I love working with them. Because I am a big lover of beautifully printed books and artwork, I also have a column where I share my best finds. Every now and then I share little insights about my work and life as a designer. Right now I do one post per week and I really enjoy it. Of course I'd like to post more, but so far writing the posts is pretty time consuming for me. I'm sure I just need to get used to it! 

Do you have a dream/goal that you wish to aspire? 

I would love to travel more often and for longer periods. I usually only visit other countries for vacation escapades, but since my semester in Istanbul I know how great it can be to actually live and work in another country. I would love to experience this again. Aside from that, I mainly work with international clients and I'm curious to know more about where they come from.


If you could live and work anywhere in the world, where would you go and why? 

I was interested in San Francisco for quite a while. Although I've never been there, it seemed to be a great city, located at the coast and offering a lot for creative people. But lately I'm seeing more and more people moving away because living there becomes so unaffordable. It's a sad trend! Now I'm dreaming about living in the Netherlands or Italy. Very different countries, I know, but both are appealing to me. The Netherlands belongs to the most forward-thinking countries regarding environmental policy and family friendliness. And as a designer or architect, you have so many oppurtunities there. I think my boyfriend and I could feel really comfortable in this country. Oh and I like the fact that so many people are using bicycles instead of cars there! Italy of course, because I am half Italian and because to me it's one of the most beautiful countries. Here in Germany I'm missing the sun too often, and I'd like to change that!

Early bird or night owl? 

During my student years I used to be a night owl, definitely. Now my boyfriend has a permanent position at an architecture firm and I try to work when he is working as well. This means getting up early! So I'm more of an involuntary early bird.


Thank you so much for sharing Sarah!


You can follow more of Sarah's creative flair below

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