Moodboard : Traditional Humor | InBetween the Curls

So I must admit, it's been a while since I shared some work, or at least the progress of a new project that I'm working on. Talk about slacker... Insanely enough, this moodboard took me forever and a minute to actually land on this final piece. Nothing seemed quite right when I was rearranging my thoughts and images as to what this brand could and should become... Fast forward to today and I'm super happy and excited for how this design project is going to pan out. I may say this every time, but this one is going to be a good one- Ha! 

So what's the story behind this brand? Well it's based in Spain, but apart from the obvious, this project combines my love of food and tradition - how good is that?! This small, quaint tapas bar is known for its enjoyable gatherings between friends and families and what brings them together: food and drinks. The simple things are really the most enjoyable things in life; this place is living proof of it. Every inch of this bar is designed with pure Spanish culture, you can really feel it in its atmosphere. In my design thought process I want to keep those traditions, but since they attract a young crowd I want to modernize the whole branding vibe with a humorous twist. I mean, it's not the south of Spain if you don't bring humor into the everyday life. And on that note, I will let the details unravel more down the line as the project comes together... 


[wine cellar | bullfighter | poster | logo | cheese board | business card]






Happy Holidays Everyone!

To end the year on a good note I thought I'd send out some printed goodies to clients and to special peeps I've met along the way of this creative journey, because who doesn't like to get mail?! Especially the kind that is printed on Moo's Luxe :D 

To those I didn't send out a print; I just want to say thank you for all of the support and love I've got from this little space. I really wish I could send a print to everyone. BUT! I have two little prints left and I would like to send it to two special people in a raffle that I will be doing. If you send me an email (link on the right) with your address and the subject line CHRISTMAS POSTCARD I will be more than happy to send out a little Christmas cheer your way. The raffle will have a 24 hr time limit; so go on, don't be shy and email me :) 

I hope everyone has a fabulous and safe holiday! 

Sandra xx 





Creative Flair : Shauna Haider | InBetween the Curls

Flair |fler| 1. A special or instinctive aptitude or ability for doing something well.

TGIF Everyone! To end the week on a high note I have Shauna from Nubby Twiglet/Branch/The Blogcademy - a mouthful, I know. This girl just won't quit! I'm super excited to feature her today since she's a #bosslady idol of mine :) Plus, she has a squirrel for a pet and all the shoes a girl can dream of... Such a treat to have her flair on the blog today :D 

In a few sentences describe yourself and what you do. 

Hi! I’m Shauna, a graphic designer, blogger and creative entrepreneur from Portland, Oregon. I spend my days working with a variety of small business at my design studio, and when I have free time, blogging is a huge passion of mine, along with traveling as much as possible!

Creative Flair : Shauna Haider | InBetween the Curls

How did you first get into graphic design + marketing? What’s your favorite part about it? 

I started Nubby Twiglet back in 2001 and it allowed me to explore my creativity with no boundaries. I originally earned a degree in business with a minor in marketing and it gave me a firm foundation but in my heart, I was always a creative person and I needed an outlet that allowed for self-expression. After building my own design layouts for years in each of my blog posts, I enrolled in a design program so I could gain some professional training. Something clicked — I realized that design was what I’d been searching for all along and it was what I wanted to do with my life.

Do you have any creative heroes that you admire & have inspired you? Who & How? 

I have so many! A few that immediately come to mind are Michael Jackson for his kindness and sense of style, Andy Warhol for thinking big when it came to art, Marilyn Manson for pushing boundaries, Madonna for constantly evolving, Diana Vreeland for making fashion fun and Siegfried and Roy for their flamboyance. Basically, I love people with big personalities and an over-the-top style to match!

Creative Flair : Shauna Haider | InBetween the Curls
Creative Flair : Shauna Haider | InBetween the Curls

What made you decide to embark on Branch Studio? 

For years, I’d been working at design studios by day, designing for my freelance clients by night and then waking up early to blog. It all became too much and I couldn’t keep juggling so many things any longer. I felt the constant pressure that I was letting someone down because there just weren’t enough hours in a day.

On top of that, I knew I’d never have the time to grow my business to what it was truly capable of unless I let go of some things. Once I gave up my day job, I had the time to take on larger projects, travel more and live a more balanced existence. 

Now, I’m a lot happier working with clients I adore and setting my own hours. Running a design studio is both the hardest and most fulfilling thing I’ve ever done. Watching small businesses my studio has worked with grow is the best feeling.

What is your favorite piece of work you have done and why? 

That’s a tough one! I love each project for a different reason but a personal favorite is Rock n Roll Bride Magazine an alternative wedding magazine based in the U.K. My friend Kat Williams started her business as a blog and it grew into an annual magazine a few years later. Now, my studio designs it bi-monthly and it has distribution across the U.K. It’s amazing watching the growth of something that started out as a hobby and demonstrates what hard work can accomplish!

Creative Flair : Shauna Haider | InBetween the Curls
Creative Flair : Shauna Haider | InBetween the Curls
Creative Flair : Shauna Haider | InBetween the Curls

Tell us about The Blogcademy. 

The Blogcademy is a strategy-based workshop for female entrepreneurs and bloggers and teaches you the ropes of how to grow your online presence in two days flat. We have a fantastic online program that allows you to rewind and re-watch the content as many times as you’d like. You can learn more about Blogcademy Online right here.  

Do you have a dream/goal that you wish to aspire? 

My new goal is to launch a series of digital products that will help creative entrepreneurs succeed. I’m currently working on four different offerings that will launch in 2016. Teaching is a passion of mine, so I’m trying to incorporate more of that focus moving forward.

Creative Flair : Shauna Haider | InBetween the Curls
Creative Flair : Shauna Haider | InBetween the Curls

Any advice for those wanting to follow in your footsteps and start a new design business? 

Be ready to work really, really hard. It’s not enough to just be a great designer — you have to want to do your own thing more than you want anything else because it takes a lot of time to get noticed and then, to grow to a point that you’re self-sustaining.

I would recommend working for a few design studios / agencies first before going out on your own so you can get a better idea of structure, processes and company culture. It’s also important to get out and meet your peers face-to-face so you’re more memorable when they’re thinking of someone to refer potential clients to.

Finally, perseverance pays off. Working for yourself has constant ups and downs but over time, you’ll find a sense of routine and stability. It’s all about the long haul.

Creative Flair : Shauna Haider | InBetween the Curls

If you could live and work anywhere in the world, where would you go and why? 

There are so many places I love including Portland, Rome and New York City but visually, Palm Springs holds a special spot in my heart. I love the sunlight, the variety of cacti, the massive palm trees and of course, the midcentury modern aesthetic. It really influences the style of my design studio, Branch.

Early bird or night owl? 

Definitely an early bird! I feel like I think more clearly and can get the most done when I get an early start to the day.

Creative Flair : Shauna Haider | InBetween the Curls

Thank you so much for sharing Shauna!


You can follow more of Shaunas' creative flair below

[website | personal blog | blogcademy | instagram | twitter]





Branding : Shabbee Woodwork Creations | by InBetween Studio

Hello Everyone! Sorry I've been a little M.I.A. lately... 'tis the time of year with projects left and right :) With that said, I'm very excited to share this branding piece that I've been working on for the past couple of months for that special duo I spoke about here. When they first approached me about visualizing their story I said 'hell yes!' And thus began the sketching...   

We began with a solid moodboard that combined her feminine ideas and his masculine foundation, which led to a hand-lettered logo and lots of fun elements that brings their story to life. BUT my ultimate favorite thing during the branding process is my questionnaire, more specifically, what animal they think their brand represents. It's so fun to see what clients come up with and how shockingly accurate the symbolism is to the rest of their answers in the questionnaire. My method may be a tad unorthodox, but I swear by it! I mean, I even wrote about it in a blog post

There is so much love and detailing that goes into their work, so it was my job to visually capture this husband + wife team in that light.  So go on, buzz around  :)

Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio
Branding : Shabbee Woodwork Creations | by InBetween Studio

Although they are currently creating their work from their garage, they are already envisioning something bigger, hence the lovely little mockup of what might be their future storefront...I have no doubt in my mind that with their honest hard work and craftsmanship, their small beehive will turn into something bigger in this kingdom ;) 

Branding : Shabbee Woodwork Creations | by InBetween Studio

You can check out or buy some of their creations here.






Hello Everyone! Sorry things have been on the quieter side around here lately, but to make up for it I'm sharing a new project :D A few months ago I talked about a sweet lady that lived in Big Bear and was starting a side business of her homemade organic soaps. Fast forward a few months later, and we land on an identity that is down to earth, raw, and with a hint of generosity reflecting her and her business to a tee. 


When I first began this project, the main focus was on the identity and a few print materials, but I saw this brief to be a great piece of work to have in my show and tell, so I took it a little bit further and designed a few layouts for the web realm. Why not? My client will eventually need a site, and lucky for her I already came up with a few ideas for future reference... Either way, it was fun designing it! No harm done :) 


When we started planning out the printed material/packaging we had to come up with something that was cost effective; this was a biggie. Seeing as this was a new business and we wanted to keep that homemade feel in the branding throughout everything, we went back to my renowned mantra 'less is more'. That being said, I came up with combining the business card and packaging into one. Say what?! A bit of twine, brown kraft paper, and rubber stamps can take you a long way! We managed to save quite a few pennies from printing costs and still obtain the small printed marketing pieces that takes one's business a step further from the rest. Cheers to that!